The impact of exposure to e-cigarette adverts on appeal of tobacco smoking in children

Exposure to e-cigarette adverts and the appeal of tobacco smoking in children: an experimental study

Status

Active, not recruiting

Phases

Unknown

Study type

Interventional

Source

ISRCTN

Registry ID

ISRCTN11595414

Enrollment

572

Registered

2015-04-29

Start date

2015-05-01

Completion date

Unknown

Last updated

2018-02-19

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Tobacco smoking, which causes cancer, chronic obstructive pulmonary disease, stroke and heart disease Mental and Behavioural Disorders

Interventions

Exposure to e-cigarette adverts in two of three groups: 1. Exposure to adverts associating e-cigarettes with glamour (e.g., attractive design, socially appealing, high tech) 2. Exposure to adverts as

Eligibility

Sex/Gender

All

Inclusion criteria

Inclusion criteria: The following inclusion criteria are applied: 1. Age: 11-16 years old 2. Gender: Both male and female participants are recruited 3. Location: Participants across the UK are recruited. However, only participants in selected sampling units (Super Output Areas; SOA) can participate, as per our sampling procedure

Exclusion criteria

Exclusion criteria: 1. Age: participants aged younger than 11 or older than 16 years old 2. Location: Participants outside the selected UK SOAs

Design outcomes

Primary

Measure	Time frame
The primary outcome is appeal towards smoking tobacco cigarettes	—

Secondary

Measure	Time frame
1. Attitudes towards tobacco smoking 2. Susceptibility to tobacco smoking 3. Estimates of smoking rates among young people 4. Appeal of e-cigarettes 5. Attitudes towards e-cigarettes adverts	—

Countries

United Kingdom

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Feb 4, 2026