Alcohol consumption Mental and Behavioural Disorders Mental and behavioural disorders due to use of alcohol
Conditions
Interventions
Participants will be randomly assigned to one of three conditions:
1. Exposure to alcohol promoting advertisements
2. Exposure to alcohol warning advertisements
3. Exposure to non-alcohol advertisemen
Sponsors
University of Cambridge (UK)
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: 1. Current heavy alcohol user, defined as scoring 5 or above on the Alcohol Use Disorders Identification Test (AUDIT)-C 2. Aged 18-25
Exclusion criteria
Exclusion criteria: 1. Currently pregnant 2. Currently taking any medication, including antibiotics 3. Detectable levels of alcohol in breath on the test day (assessed by breathalyser)
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Alcohol consumption, calculated by measuring the volume (ml) of alcoholic and placebo alcoholic beverages remaining after completion of a taste test, and calculating amount consumed as a percentage of amount available. The taste test will be completed following exposure to advertisements. | — |
Secondary
| Measure | Time frame |
|---|---|
| 1. Affective responses to advertisements will be assessed by subjective reports of pleasure (negative to positive) and arousal (relaxed to alert) whilst viewing advertisements 2. Implicit alcohol approach motivation will be assessed using an Implicit Association Test focusing on implicit approach versus avoidance of alcohol. This will be measured following exposure to advertisements and prior to the taste test 3. Attentional bias towards alcohol will be assessed using the Addiction-Stroop Test with alcohol-related words. This will be measured following exposure to advertisements and prior to the taste test | — |
Countries
United Kingdom
Contacts
Public ContactTheresa Marteau
Outcome results
None listed