Perceived risk and intention to change the consumption of alcohol among Mexican students aged 18-30 years Not Applicable
Conditions
Interventions
The study includes three arms: 1) control, 2) health warning label in red (HWL red), and 3) health warning label in yellow (HWL yellow), where participants are allocated through simple randomization.
Sponsors
Pan American Health Organization - Mexico
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: 1. Mexican men and women between 18 to 30 years old 2. Studying at public and private schools of upper-middle and higher level 3. Have access to a smart mobile device or a computer with an internet connection
Exclusion criteria
Exclusion criteria: 1. Participants that report not having consumed beer in the last 12 months. This exclusion criterion is considered since the image used for the study is a beer can, the most consumed alcoholic beverage in Mexico. 2. Women pregnant or breastfeeding because they could have changed their alcohol intake patterns
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| Perceived risk and intention to change the consumption of the can of beer presented are measured at a single timepoint using the following questions: 1) Did you think about the health risks involved in drinking it?; 2) How likely are you to buy it?; 3) How likely are you to consume it? | — |
Secondary
| Measure | Time frame |
|---|---|
| 1. Product attractiveness measured using the question "How attractive do you find the product shown?" at a single timepoint 2. Visual avoidance measured using the question "Looking at the image shown, did you avoid seeing the label?" at a single timepoint. “Label” referred to the brand in the control group and the health warning label in the intervention groups. | — |
Countries
Mexico
Contacts
Public ContactNancy López-Olmedo
Outcome results
None listed