Promoting healthier food and beverage purchases among the general population Nutritional, Metabolic, Endocrine
Conditions
Interventions
Randomization is concealed as supermarket employees conduct the randomization and allocation of customers to one of the trial arms in a software system name Blueconic (Blueconic. Customer data platfor
Sponsors
VU University Medical Center
Eligibility
Sex/Gender
All
Inclusion criteria
Inclusion criteria: All customers placing a delivery order (i.e., shops) in a real-life online supermarket between mid-August until mid-September 2020
Exclusion criteria
Exclusion criteria: Shops reflecting an average household grocery shopping pattern are included in the analysis. Therefore, all business-related customers, and customers who purchased >90% of products in their shop from alcohol, other foods, and snacks, are excluded from the analysis.
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| The total percentage of healthy purchases per individual shop measured using customer sales data based on the total weight of products purchased during the 5-week study period. | — |
Secondary
| Measure | Time frame |
|---|---|
| Secondary outcome measure: Total percentage of healthy purchases within 19 food groups per individual shop measured using customer sales data based on the total weight of products purchased during the 5-week study period Tertiary outcome measure: Total retailer revenue measured using customer sales data based on the total amount of Euros spent during the 5-week study period | — |
Countries
Netherlands
Contacts
Public ContactJosine Stuber
Outcome results
None listed