Evaluation of a national government-led public health intervention to prevent childhood obesity

Evaluation of a national social marketing campaign to prevent childhood obesity: a randomised controlled trial

Status

Active, not recruiting

Phases

Unknown

Study type

Interventional

Source

ISRCTN

Registry ID

ISRCTN00791709

Enrollment

4200

Registered

2009-11-03

Start date

2009-06-01

Completion date

Unknown

Last updated

2015-01-13

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Obesity Nutritional, Metabolic, Endocrine Obesity

Interventions

The study will evaluate a social marketing campaign including a questionnaire with presonalised feedback and written materials with accompanying resources. The social marketing campaign has two stages

Eligibility

Sex/Gender

All

Inclusion criteria

Inclusion criteria: All parents of children in years 1 - 6 in participating primary schools

Exclusion criteria

Exclusion criteria: Does not meet inclusion criteria

Design outcomes

Primary

Measure	Time frame
Intentions to change and actual change in child's eating and activity behaviours, measured at the end of each of the two intervention periods.	—

Secondary

Measure	Time frame
Measured at the end of each of the two intervention periods: 1. Parents' attitudes about children?s eating, activity and weight 2. Parents' knowledge about food and physical activity recommendations for children 3. Strategies employed by parents to facilitate change in children's and family's eating and activity behaviours	—

Countries

United Kingdom

Outcome results

None listed

Source: ISRCTN (via WHO ICTRP) · Data processed: Mar 26, 2026