The application of social marketing to promote good habits of brushing (at least twice a day, each time at least two minutes)

The effect of two types of intervention (based on the principles of social marketing and traditional education) on increase in self-reported frequency and duration of tooth brushing of elementary school students: A controlled quasi-experimental study

Status

Active, not recruiting

Phases

Unknown

Study type

Interventional

Source

IRCT

Registry ID

IRCT2016123131675N1

Enrollment

1720

Registered

2017-07-26

Start date

2017-02-25

Completion date

Unknown

Last updated

2018-03-26

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Oral health advice and education (tooth brushing habit). Problem related to lifestyle, unspecified---Other specified counselling

Interventions

Intervention 1: Intervention in intervention city (Kahak city): The use of social marketing principles such as use of adware, masterclass, distributed toothbrushes, timers, brochures, etc. based on th

Eligibility

Sex/Gender

All

Inclusion criteria

Inclusion criteria: Students enrolled in grades of one to six in elementary schools of Kahak and Jafariye cities in the academic year 2016-2017

Exclusion criteria

Exclusion criteria: non-compliance or lack of consent of the student or parents

Design outcomes

Primary

Measure	Time frame
Frequency of tooth brushing. Timepoint: Before and one month after intervention. Method of measurement: Answering checklist (self-reported).;Duration of tooth brushing. Timepoint: Before and one month after intervention. Method of measurement: Answering checklist (self-reported).	—

Countries

Iran (Islamic Republic of)

Contacts

Public ContactDr. Mahdia Gholami

Dentistry School of Teharan University of Medical Sciences

m_gholami@sina.tums.ac.ir+98 21 8801 5960

Outcome results

None listed

Source: IRCT (via WHO ICTRP) · Data processed: Feb 4, 2026