VR Supermarket Study – Shopping Guide in a Virtual Reality Supermarket: A Pilot Study on the Acceptance of Healthier Ingredient Alternatives

Status

Active, not recruiting

Phases

Unknown

Study type

Observational

Source

DRKS

Registry ID

DRKS00031415

Enrollment

Registered

2023-03-06

Start date

2023-04-26

Completion date

Unknown

Last updated

2025-04-07

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

Nutrition

Interventions

Group 1: Each participant takes part in a single, approximately 45-minute session. The study process in the VR supermarket consist of two steps: Step 1: Participants are asked to shop for a given dis

Eligibility

Sex/Gender

All

Age

18 Years to No maximum

Inclusion criteria

Inclusion criteria: - German speaking - University students - Able to participate in the study on site - Written informed consent

Exclusion criteria

Exclusion criteria: None

Design outcomes

Primary

Measure	Time frame
User acceptance of algorithmically generated, healthier ingredient alternatives (assessed by recording shopping decisions in the virtual study environment and via questionnaire and interview)	—

Secondary

Measure	Time frame
- User acceptance and preferences for the timing of substitute recommendations (assessed via questionnaire and interview) - User acceptance for a shopping guide app with shopping recommendations (assessed via questionnaire - Technology Acceptance Model - and interview) - User behavior and subjective perception of the use of the shopping guide and the VR supermarket (assessed by means of recording the activities in the virtual study environment and via questionnaire - Technology Acceptance Model and Virtual Reality Neuroscience Questionnaire - and interview)	—

Measure

Time frame

- User acceptance and preferences for the timing of substitute recommendations (assessed via questionnaire and interview) - User acceptance for a shopping guide app with shopping recommendations (assessed via questionnaire - Technology Acceptance Model - and interview) - User behavior and subjective perception of the use of the shopping guide and the VR supermarket (assessed by means of recording the activities in the virtual study environment and via questionnaire - Technology Acceptance Model and Virtual Reality Neuroscience Questionnaire - and interview)

—

Countries

Germany

Contacts

Public ContactMonika Wintergerst

Technische Universität München, School of Computation, Information and Technology (CIT), Research Group Social Computing

monika.wintergerst@tum.de+49 89 289 18682

Outcome results

None listed

Source: DRKS (via WHO ICTRP) · Data processed: Feb 4, 2026