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Direct-to-Consumer Marketing of Internet-Based Cognitive Behavioral Therapy in Brief Promotional Video Format: Mapping Modifiable Mechanisms on Increasing Pre-Treatment Acceptance to Facilitate Its Dissemination

Direct-to-Consumer Marketing of Internet-Based Cognitive Behavioral Therapy in Brief Promotional Video Format: Mapping Modifiable Mechanisms on Increasing Pre-Treatment Acceptance to Facilitate Its Dissemination

Status
Unknown
Phases
Unknown
Study type
Interventional
Source
ChiCTR
Registry ID
ChiCTR2100041938
Enrollment
Unknown
Registered
2021-01-10
Start date
2021-01-20
Completion date
Unknown
Last updated
2025-03-10

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

???

Interventions

DTC:short promotional video
Control group:7 minutes attention vidio

Sponsors

The Chinese University of Hong Kong
Lead Sponsor

Eligibility

Sex/Gender
All
Age
18 Years to 99 Years

Inclusion criteria

Inclusion criteria: 1. Fluent in Chinese; 2. 18 years of age or older; 3. With at least mild level of depression

Exclusion criteria

Exclusion criteria: 1. Self-reported active suicidal ideation; 2. Self-reported lifetime diagnosis of bipolar disorder and schizophrenia.

Design outcomes

Primary

MeasureTime frame
Behavioral intention;Determinants of intention of technology use;—

Countries

China

Contacts

Public ContactLarry Auyeung

Department of Psychology, The Chinese University of Hong Kong

larryauyeung@link.cuhk.edu.hk+852 93665138

Outcome results

None listed

Source: ChiCTR (via WHO ICTRP) · Data processed: Feb 4, 2026