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Influence of food label on consumer purchasing behavior

Influence of food label on consumer purchasing behavior - .

Status
Active, not recruiting
Phases
Unknown
Study type
Observational
Source
CTRI
Registry ID
CTRI/2025/07/091558
Enrollment
600
Registered
2025-07-24
Start date
Unknown
Completion date
Unknown
Last updated
2025-08-18

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

None listed

Interventions

Intervention1: Nil: Nil

Sponsors

Aditi Ajay Pawar
Lead Sponsor
Aditi Ajay Pawar
Collaborator

Eligibility

Inclusion criteria

Inclusion criteria: Literate and Regular visitor at Grocery Store

Exclusion criteria

Exclusion criteria: Deaf Blind and Individual having Language Barrier

Design outcomes

Primary

MeasureTime frame
Evidence on whether labeled food items promote healthier eating habits compared to unlabeled ones Insights into whether consumers prioritize health related labels price or branding during purchase decisionsTimepoint: 4 week—

Secondary

MeasureTime frame
Evidence on whether labeled food items promote healthier eating habits compared to unlabeled ones Insights into whether consumers prioritize health related labels price or branding during purchase decisions Timepoint: 4 weeks—

Countries

India

Contacts

Public ContactDr Rupali Sengupta

Dr BMN college of Homescience

rupali@bmncollege.com9820617577

Outcome results

None listed

Source: CTRI (via WHO ICTRP) · Data processed: Feb 4, 2026