A Study on How Textile Advertisements Affect Consumers Brains in Chennai

An exploratory study on consumer attention towards textile advertising through neuromarketing with reference to Chennai city - nil

Status

Active, not recruiting

Phases

Phase 4

Study type

Observational

Source

CTRI

Registry ID

CTRI/2025/06/088368

Enrollment

350

Registered

2025-06-06

Start date

Unknown

Completion date

Unknown

Last updated

2026-08-03

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

None listed

Interventions

Intervention1: Gandhi Road Kanchipuram Kamarajar Street Kanchipuram Thottapalayam Vellore T.Nagar Chennai Tiruvannamalai: Model Placement and Visual Elements Consumer Behavior and Advertisement Effect

Eligibility

Inclusion criteria

Inclusion criteria: An overall healthy Residents of Chennai, aged 18-55 Individuals who are regular consumers of textiles (at least one textile-related purchase in the past six months) Literate in Tamil or English, as these will be the languages of the advertisements

Exclusion criteria

Exclusion criteria: Individuals with neurological or psychological disorders that could interfere with the neuromarketing measurements (e.g., epilepsy, Hypermetropia, stress) People with visual or hearing impairments that could affect their ability to view or hear the advertisements properly. Individuals who work in advertising, marketing, or the textile industry to avoid bias Residents of Chennai, aged below 18 and above 55. If the subjects or sample did any kind of operations or diagnosed with high blood pressure will not be considered for the research study. If the subjects or sample found chronic disease or undergoing regress medical aid will not be considered for the research study

Design outcomes

Primary

Measure	Time frame
Identification of the most attention-grabbing elements in textile advertisements. Insights into subconscious emotional responses to different advertisement formats. Practical recommendations for improving textile advertising to optimize consumer attention in the Chennai market Timepoint: Pre-Study Briefing (10-15 Minutes) Data Collection (60-90 Minutes) Breaks Short breaks will be provided if sessions exceed 60 minutes, ensuring participants do not experience fatigue. Post-Study Debriefing (10-20 Minutes)	—

Measure

Time frame

Identification of the most attention-grabbing elements in textile advertisements. Insights into subconscious emotional responses to different advertisement formats. Practical recommendations for improving textile advertising to optimize consumer attention in the Chennai market Timepoint: Pre-Study Briefing (10-15 Minutes) Data Collection (60-90 Minutes) Breaks Short breaks will be provided if sessions exceed 60 minutes, ensuring participants do not experience fatigue. Post-Study Debriefing (10-20 Minutes)

—

Secondary

Measure	Time frame
NILTimepoint: NIL	—

Countries

India

Contacts

Public Contactk velavan

Meenakshi Academy of Higher Education and Research

anitharamesh211@gmail.com9994683322

Outcome results