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Using Social Marketing to improve child-family relationships, Alcohol usage and Sexual health issues attributable to Social Media Usage Among Adolescents in North India.

Social Marketing Intervention for adverse Child-family relationships, Alcohol-usage and Sexual-health Issues attributable to Social-Media-Usage among Adolescents: A Multi-City Cluster Randomized Controlled Trial in North-India. - NIL

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
CTRI
Registry ID
CTRI/2024/11/077115
Enrollment
1260
Registered
2024-11-20
Start date
Unknown
Completion date
Unknown
Last updated
2024-12-09

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

None listed

Interventions

Intervention1: Social Marketing Intervention: A novel Social Marketing Intervention intended for behaviour modification is planned for three months, once per month will be implemented at student, scho

Sponsors

Dr. Tanvi Kiran
Lead Sponsor

Eligibility

Inclusion criteria

Inclusion criteria: The inclusion criteria include all the following points- 1) School-going adolescents aged 14-17 years, encompassing all genders and enrolled in classes 9th to 12th within government or private schools of the Tricity (Cities of Chandigarh, Panchkula, Mohali). 2) Adolescents who provide their assent along with parental consent to participate in this study. 3) Adolescents who have smartphones/tablets/laptops with their own social media accounts.

Exclusion criteria

Exclusion criteria: The participant falling under any of the following categories will be excluded- 1) Adolescents below 14 or above 17 years old in classes 9th to 12th. 2) Adolescents who do not provide their assent or if their parents do not provide consent to participate in this study 3) Adolescents who do not have access to smartphones or internet access to use their social media accounts. 4) An adolescent having been diagnosed with mental health problems or other chronic medical diseases. 5) Parents and teachers who refuse to participate in the study.

Design outcomes

Primary

MeasureTime frame
1) Average amount of time spent on social media 2) Proportion of students witnessing excessive social media usage 3) Frequency of alcohol usage 4) Binge drinking episodes 5) Harmful alcohol use episodes (causing violence/injury under alcohol use) 6) Average amount of time spent with parents 7) Frequency of Open/ direct/ face-to-face communication with parents 8) Proportion of child-parents conflict 9) Amount of knowledge regarding sexual health/ physical relation 10)Proportion of students having knowledge regarding protective sexual behaviourTimepoint: 1) Baseline (outcomes will be measured after 3 months of the start date of the project) 2) Outcomes will be measured immediately post-intervention 3) Outcomes will be measured one month post-intervention 4) Outcomes will be measured two months post-intervention 5) Outcomes will be measured three months post-intervention

Secondary

MeasureTime frame
1) The proportion of students using unprotected sexual behaviour 2) Reduction in risky sexual behaviour episodes, if any Timepoint: 1) Baseline (outcomes will be measured after 3 months of the start date of the project) 2) Outcomes will be measured immediately post-intervention 3) Outcomes will be measured one month post-intervention 4) Outcomes will be measured two months post-intervention 5) Outcomes will be measured three months post-intervention

Countries

India

Contacts

Public ContactDr Tanvi Kiran

Post Graduate Institute of Medical Education and Research (PGIMER)

kiran.tanvi@pgimer.edu.in9876867850

Outcome results

None listed

Source: CTRI (via WHO ICTRP) · Data processed: Aug 9, 2026