None listed
Conditions
Interventions
Intervention1: Nil: Nil
Control Intervention1: Nil: Nil
Sponsors
University Grants Commission (UGC)
Eligibility
Inclusion criteria
Inclusion criteria: YouTube users from 5 Indian States – Bihar, Uttar Pradesh, Odisha, Madhya Pradesh and Rajasthan have been included in the study based on the Google Trends data. Coronavirus videos on YouTube were viewed the most in these top 5 states from Jan 2020 to Dec 2022.
Exclusion criteria
Exclusion criteria:
Design outcomes
Primary
| Measure | Time frame |
|---|---|
| The proposed study looks at how YouTube users used the COVID-19 information on the platform and what impact the content has on their health decision-making. The survey and interview responses can help understand the potential of social media platforms such as YouTube as a platform for dissemination of health information. The growing popularity of YouTube for health information and exposure to unregulated content on the platform is a big concern among health professionals and users. The data will provide insights into the health information seeking behavior of viewers and how the platform can be made more reliable for health information. The study will assist social media platform managements and government agencies to institute a system which will help consumers/users identify trustworthy sources of information available online and improve their health literacy and their decision-making process about their well-being.Timepoint: The data collection will be completed by Dec 2024. | — |
Secondary
| Measure | Time frame |
|---|---|
| "In the future, all emergencies and pandemics will be accompanied by infodemics that will be better addressed with the tools and insights developed today" (WHO, 2022). The WHO public health research agenda calls for measuring and monitoring the impact of infodemic in case of any health emergencies to develop an ethical framework for social listening and infodemic management. This study will use content analysis to examine the scientific nature of the COVID-19 content available on YouTube and surveys to evaluate how consumers/users dealt with the infodemic amid the global pandemic. The outcome and insights from this research will provide an Indian perspective to the WHO public health research agenda. This can be useful in creating better targeted health campaigns on the platform for easy and timely access to users.Timepoint: The data collection will be completed by Dec 2024. | — |
Countries
India
Contacts
Public ContactDr Usha Manchanda Rodrigues
Manipal Institute of Communication
Outcome results
None listed