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Tackling Food Marketing to Children aged 9-12 years through Food Focused Advertising Media Literacy Intervention - A mixed method approach

Tackling Food Marketing to Children aged 9-12 years through Food Focused Advertising Media Literacy Intervention - A mixed method approach - Nil

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
CTRI
Registry ID
CTRI/2023/12/060581
Enrollment
444
Registered
2023-12-20
Start date
Unknown
Completion date
Unknown
Last updated
2024-12-09

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

None listed

Interventions

Intervention1: Food focused media literacy intervention.: A curriculum designed to make school children understand the tactics behind advertisement. Food advertising literacy. This intervention will t

Sponsors

ICMR
Lead Sponsor

Eligibility

Inclusion criteria

Inclusion criteria: School Children whose parents give consent.

Exclusion criteria

Exclusion criteria: Children with learning disability.

Design outcomes

Secondary

MeasureTime frame
Food Advertising Literacy Brand Logo Recognition Food Purchase RequestTimepoint: At the end of 21 months difference in the post intervention towards food advertising literacy—

Primary

MeasureTime frame
Development of school based food focused media literacy intervention.Timepoint: Preliminary Data Collection 3 Months. Development of literacy program 6months Pilot Testing 2 Months Base Line Data Collection 3 Months Intervention Implementation 6 Months Data Collection Post Intervention 3 Months.—

Countries

India

Contacts

Public ContactANMOL MATHUR

PGI Child Health

drmathuradi@gmail.com8376055529

Outcome results

None listed

Source: CTRI (via WHO ICTRP) · Data processed: Feb 4, 2026