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Game of Choice, Not Chance, a direct-to-consumer approach to fertility awareness and reproductive health for adolescent girls in urban India: study protocol for individual randomized control trial evaluation

A Game of Choice, Not Chance (GOC): A Field Experiment in Urban India

Status
Active, not recruiting
Phases
Unknown
Study type
Interventional
Source
CTRI
Registry ID
CTRI/2023/03/050447
Enrollment
1950
Registered
2023-03-07
Start date
Unknown
Completion date
Unknown
Last updated
2024-04-01

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

None listed

Interventions

Intervention1: Encouragement/ intervention arm: Through the GOC intervention, adolescent girls of the intervention arm play the game to receive information about menstrual hygiene management, fertilit

Sponsors

Howard Delafield International (HDI)
Lead Sponsor

Eligibility

Inclusion criteria

Inclusion criteria: 1. Age between 15 and 19 at screening 2. Unmarried 3. Live in one of three urban or peri-urban settings: Jaipur, Rajasthan, Patna, Bihar, or Delhi NCT 4. Have access to either their own or a shared mobile device with internet capacity (e.g., basic smartphone or tablet) and that can access Google Play Store (e.g., Android-based) 5. Are able to read both Hindi in the traditional (Devanagari) script as well as Hindi written in the Latin alphabet (Hinglish)

Exclusion criteria

Exclusion criteria: 1. Adolescent girls of 15 to 19 years who don’t have access to android mobile devices/ tablets. 2. Adolescent girls of 15 to 19 years who can’t read Hindi in the traditional (Devanagari) and Hindi written in the Latin alphabet (Hinglish). 3. Adolescent girls residing in urban areas other than Delhi (NCR), Jaipur, and Patna.

Design outcomes

Primary

MeasureTime frame
Increase in knowledge about Family Planning, Sexual and Reproductive Health care including menstruation, menstrual hygiene, fertile period, menstrual management, and methods of contraception. Timepoint: Baseline, follow-up at 10 weeks

Secondary

MeasureTime frame
Improvement in decision-making, choice of career, negotiation in relationships, and assertion of self-identity through Direct-To-Consumer (DTC). Timepoint: Baseline, follow-up at 10 weeks

Countries

India

Contacts

Public ContactAnanya Saha

Population Council

asaha@pcconsulting.co.in911124642901

Outcome results

None listed

Source: CTRI (via WHO ICTRP) · Data processed: Feb 10, 2026