Financial incentives for smoking cessation: qualitative evaluation of the Incentive to Quit (I2Q) pilot across Northern Adelaide Local Health Networks

This is a qualitative study, seeking to explore the acceptability of the I2Q program by relevant stakeholders. The Incentive to Quit (I2Q) pilot is a smoking cessation intervention running throughout 2023; training health professionals on delivering brief smoking cessation advice, providing smokers/vapers willing to make a genuine quit attempt with financial incentives, use of the Quitline counselling service, and pocket-sized resources with content tailored to help smokers/vapers make a quit attempt or support successful quitters at different stages of their journey. The program follows up with participants at 3 and 6-months following baseline enrolment. An evaluation of the I2Q intervention will be undertaken via one-on-one interviews with a subset of health professionals and participants (smokers/vapers) of the I2Q program at any time throughout the program period (before, during, and after participation), as well as key stakeholders who may have relevant insight on how to improve the I2Q program, to identify barriers and facilitators to the program's future success for upscale and extended roll-out. Interviews will be approximately 45 minutes in length and will be facilitated by a member of the Houd Research Group team. Participant interviews will be guided by a semi-structured moderator guide and will include a questionnaire using 7-point Likert scales for attitudes, perceptions, knowledge and behaviours for data triangulation purposes.