None listed
Conditions
Brief summary
The COVID-19 (coronavirus) pandemic has led to a large amount of information being made available to the community through a range of mediums. How this information is presented can have a different effect on different people in terms of how much the accept it, and how much it may influence their future behaviours. This research seeks to compare the effectiveness of different approaches that can be used to convey COVID-19 health messages. This will better inform government strategies as to how they might share COVID-19 information as well as information relevant to other future health issues in our community. Specifically this study aims to assess: a) the use of animation versus 'talking head' visual stimulus approaches b) the use of a general practitioner to deliver the COVID-19 relevant information versus a community representative (specific to each subgroup population).
Interventions
This study has two intervention factors, each with two levels delivered in a 2x2 factorial arrangement.
Factor 1: Who is providing the message (General Practitioner versus Community Representative).
Factor 2: How the message is delivered (Animation versus Talking Head).
Each participant will be exposed to each of the four combinations of these factor levels across four different messaging contexts. These contexts are:
1. Getting your booster vaccine
2. Wearing a mask outdoors when you can’t
This study has two intervention factors, each with two levels delivered in a 2x2 factorial arrangement. Factor 1: Who is providing the message (General Practitioner versus Community Representative). Factor 2: How the message is delivered (Animation versus Talking Head). Each participant will be exposed to each of the four combinations of these factor levels across four different messaging contexts. These contexts are: 1. Getting your booster vaccine 2. Wearing a mask outdoors when you can’t physically distance 3. Staying at home when you have a new cough symptom 4. Using QR check in codes when required Provision of these intervention combinations across these different contexts is enabled through our "helix", counterbalanced randomised trial design. A Latin square approach has been used to order the exposure of participants to each intervention level combination to eliminate study level order effects. Each intervention will be delivered as a pre-recorded video and all informational material related to each context area will be provided in this format. Each video will be of approximately 1-2minutes duration. Each participant will be exposed to all levels of the intervention, with each intervention level being presented in a different context area as per a counterbalanced, 'helix' trial approach (DOI https://doi.org/10.1186/s13012-019-0896-0). It is anticipated that these videos will be observed over an approximate 20minute period. Participants will observe the videos either in their own home, or at a partner organisation service provider location relative to their vulnerable population subgroup (e.g. meeting place for our ATSI subgroup). Progression of the participant through each of the intervention/context combinations will be monitored via the online data collection platform (Qualtrics). Qualtrics enables extraction of all responses including partial completions, and allows tracking and recording of in-complete survey entries.
Sponsors
Terry Haines
Study design
Allocation
Randomised controlled trial
Intervention model
Other
Primary purpose
Educational / counselling / training
Masking
Open (masking not used)
Eligibility
Sex/Gender
All
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
We have 6 specific subgroup populations of interest for this study, below outlines the group and it's associated inclusion criteria. 1. People living with a disability and their carers: Participants must be 18 years of age or older, reside in Australia, be currently living with a disability or is a carer for someone who has a disability. 2. Aged care workers: Participants must be aged 18 years or older, reside in Australia, and be an aged care worker. 3. Refugee and asylum seekers: Participants must be aged 18 years or older, reside in Australia as a refugee or asylum seeker and be able to read/speak English, Dari or Sinhalese. 4. Deaf, hard of hearing people: Participants must be aged 18 years or older, reside in Australia and are deaf or those that are hard of hearing. 5. Aboriginal and Torres Strait Islander people: Participants must be aged 18 year or older, reside in Australia and have a heritage of Aboriginal or Torres Strait Islander. 6. Street-based sex workers: Participants must be aged 18 years or older, reside in Australia and be working as a street-based sex worker.
Exclusion criteria
Across all groups key exclusion criteria include: 1. Anyone who is not currently living in Australia. 2. Anyone who is under the age of 18 years.
Outcome results
None listed