None listed
Conditions
Brief summary
The COVID-19 (coronavirus) pandemic has led to a large amount of information being made available to the community through a range of mediums. How this information is presented can have a different effect on different people in terms of how much the accept it, and how much it may influence their future behaviours. This research seeks to compare the effectiveness of different approaches that can be used to convey COVID-19 health messages. This will better inform government strategies as to how they might share COVID-19 information as well as information relevant to other future health issues in our community. Specifically this study aims to assess: a) use of animation versus 'talking head' visual stimulus approaches b) the use of a general practitioner to deliver COVID-19 relevant information (in a pre-recorded video) versus a politician to deliver other types of COVID-19 relevant information (in a pre-recorded video), versus written education (no video).
Interventions
This study has four intervention arms to be delivered across four context areas related to COVID-19 health. The four arms include:
1. General Practitioner 'talking head' visual stimulus delivered health message
2. Animated General Practitioner visual stimulus delivered health message
3. Politician visual stimulus delivered health message
4. Written delivery of health message (control)
Each participant will be exposed to each of the four intervention arms (control written provision of health m
This study has four intervention arms to be delivered across four context areas related to COVID-19 health. The four arms include: 1. General Practitioner 'talking head' visual stimulus delivered health message 2. Animated General Practitioner visual stimulus delivered health message 3. Politician visual stimulus delivered health message 4. Written delivery of health message (control) Each participant will be exposed to each of the four intervention arms (control written provision of health message, General Practitioner 'talking head', General Practitioner 'animation', Politician delivered message), across four different messaging contexts. These contexts are: 1. Getting your booster vaccine 2. Wearing a mask outdoors when you can’t physically distance 3. Staying at home when you have a new cough symptom 4. Using QR check in codes when required Provision of these intervention combinations across these different contexts is enabled through our "helix", counterbalanced randomised trial design. A Latin square approach has been used to order the exposure of participants to each intervention level combination to eliminate study level order effects. Each intervention will be delivered as a pre-recorded video. Each video will be of approximately 1-2minutes duration. Each participant will be exposed to all levels of the intervention, with each intervention level being presented in a different context area as per a counterbalanced, 'helix' trial approach (https://doi.org/10.1186/s13012-019-0896-0). It is anticipated that these videos will be observed over an approximate 15minute period. Participants will observe the videos either in their own home. Progression of the participant through each of the intervention/context combinations will be monitored via the online data collection platform (Qualtrics). Qualtrics enables of all responses including partial completions, and allows tracking and recording of in-complete survey entries.
Sponsors
Terry Haines
Study design
Allocation
Randomised controlled trial
Intervention model
Other
Primary purpose
Educational / counselling / training
Masking
Open (masking not used)
Eligibility
Sex/Gender
All
Age
18 Years to No maximum
Healthy volunteers
Yes
Inclusion criteria
1. Must be at least 18 years of age or older 2. Reside in Australia
Exclusion criteria
1. Anyone under the age of 18 years 2. Anyone not living in Australia
Outcome results
None listed