The Advice, Ideas and Motivation for My Eating (AIM4ME) study: technology-delivered personalised dietary feedback for young Australia adults

AIM4ME is a 12 month intervention. There are three groups : Intervention group 1 (AIM4ME website) , Intervention group 2 (AIM4ME Website plus brief video consultation) and control group ( Healthy Eating Quiz) AIM4ME Website: Participants assigned to intervention groups 1 and 2 will BOTH receive access to the AIM4ME website for 12 months The features of the website include: • Personalised dietary feedback: Participants will complete the Australian Eating Survey (AES), a feedback report will then be generated which compares their usual dietary intake to Australian dietary recommendations and nutrient reference values. The report highlights % contribution of specific food groups to average daily energy intake and how much comes from healthy food groups compared to amount from discretionary foods. • Healthy eating resource materials: An online resource library (self-seleted) will include tools, apps, articles, fact sheets, and information related to healthy eating targeting motivators and barriers expressed by young males and females..These resources are readily available and come from a range of government organisations and associations in Australia. • Goal setting and goal tracking: Support and instructions on how to set SMART goals based on the feedback they have received from the AES. They will be prompted to set goals (baseline, 3 and 6 months) and reminded to self monitor and reflect on goals monthly. Brief video consultation For those participants assigned to intervention group 2 they will have a one-on-one 30 minute video consultation with an Accredited Practising Dietitian during the first 7-10 days of enrolling into the study. This structured consultation session will include reviewing participant goals they have created goals based on the personalised feedback report they received after completing the AES and assistance to set personalised strategies to overcome self-identified barriers to healthy eating. Engagement and use of the intervention for group 1 and 2 will be measured using usage statistics captured by the website. Outcomes measures include website log ins, healthy eating resource page visits, viewed personalised dietary feedback, viewed and completed goal setting and self monitoring of goals. For group 2 only engagement will be measured by attendance at the brief video consultation Retention will be measured by the completion of 3, 6 and 12 month data collection including assessment questionnaires and AES. This will be tracked by the website, Reach will be measured by tracking of recruitment materials used, screening and socio-demographic characteristics in the baseline questionnaire.