Skip to content

MumBubConnect: Can a Text Message a Week Improve Breastfeeding

MumBubConnect: Effect of a text messaging service delivered to women with infants less than three months old on breastfeeding practices

Status
Completed
Phases
Unknown
Study type
Interventional
Source
ANZCTR
Registry ID
ACTRN12614001091695
Acronym
MBC
Enrollment
120
Registered
2014-10-14
Start date
2010-09-15
Completion date
2012-10-30
Last updated
2020-01-13

For informational purposes only — not medical advice. Sourced from public registries and may not reflect the latest updates. Terms

Conditions

None listed

Brief summary

Breastfeeding is recognised as the optimal method for feeding infants with health gains made by reducing infectious diseases in infancy; and chronic diseases, including obesity, in childhood, adolescence and adulthood. Despite this, exclusivity and duration in developed countries remains resistant to improvement. The objectives of this research were to test if an automated mobile phone text messaging intervention, delivering one text message a week, could increase “any” breastfeeding rates and improve breastfeeding self-efficacy and coping.

Interventions

This was a proof of concept and not a randomised trial. A non-concurrent, prospective, comparison trial was conducted where we recruited 120 and 114 women into intervention and comparison groups respectively. Women in the intervention group received MumBubConnect, a text messaging service with automated responses delivered once a week for 8 weeks. Breastfeeding practice, self-efficacy, perceived social support and coping strategies were all observed and measured at baseline and at week nine. Wom

This was a proof of concept and not a randomised trial. A non-concurrent, prospective, comparison trial was conducted where we recruited 120 and 114 women into intervention and comparison groups respectively. Women in the intervention group received MumBubConnect, a text messaging service with automated responses delivered once a week for 8 weeks. Breastfeeding practice, self-efficacy, perceived social support and coping strategies were all observed and measured at baseline and at week nine. Women were sent a reminder text if they had not responded, women not responding to more than two text messages were phoned. The content of the text messages included an enquiry text to which the women responded with key words and received back information to help them problem solve with a helpline number or an affirmation. The messages were based around common problems identified in the literature and were developed through focus groups with women with infants and young children.

Sponsors

Queensland University of Technology
Lead SponsorUniversity

Study design

Allocation
Non-randomised trial
Intervention model
Other
Primary purpose
Prevention
Masking
Open (masking not used)

Eligibility

Sex/Gender
All
Age
18 Years to No maximum
Healthy volunteers
Yes

Inclusion criteria

Women were eligible to participate if they were: over eighteen years of age; had an infant less than three months of age; were currently doing any breastfeeding ; did not have a diagnosed mental illness; and used a mobile phone (of any type).

Exclusion criteria

Less than 18 years of age Diagnosed mental illness No mobile phone

Outcome results

None listed

Source: ANZCTR · Data processed: Mar 7, 2026