None listed
Conditions
Brief summary
The primary aim of the study is to investigate whether it is perceived personal relevance (through tailoring of messages to an individual's specific health beliefs concerning colorectal cancer screening), or ease of navigation (through web-based delivery) to access personally relevant material, or both factors, that has the greater effect on the decision to screen for colorectal cancer using a Faecal Occult Blood kit (FOBT). Our hypothesis is that individuals receiving tailored, web-based information are more likely to decide to screen. The study fits in with the broader aim of attempting to understand the factors that motivate people to participate in colorectal cancer screening, and can serve as a basis for providing consumer information and decision tools designed to increase participation in colorectal cancer screening technologies.
Interventions
Baseline survey (measuring attitudes to screening and readiness to engage in screening) followed by endpoint survey approximately 2 weeks later for all intervention groups and control group. Separate interventions will occur immediately before administration of the endpoint survey: non-personalised paper-based colorectal cancer (CRC) screening information; personalised paper-based CRC screening information; non-personalised web-based CRC screening information; personalised web-based CRC screening information; baseline and endpoint survey only (control). Those individuals who, in the endpoint survey, indicate they are ready to screen will be provided with a FOBT (faecal occult blood test) kit. Those that indicate that they are not ready to screen will be provided with a "request for kit" card to return within one year of the intervention.
Sponsors
Study design
Eligibility
Inclusion criteria
Some familiarity with using a computer to search the Internet.
Exclusion criteria
Current regular CRC screening; diagnosis of colorectal cancer or polyps.